"Nine years down the line, it seems that the connectors are unnecessary," Wasserman writes. "Give mavens a blog and access to Facebook or
Twitter, and they will rule the category."
Several shoe industry heavyweights confirm the influence of sneakerheads on their marketing efforts but, in the end, Wasserman's advice is to not get into a dither if you're peddling other widgets. "The influence of bloggers on the sneaker segment appears to be not only singular, but even on the wane," he writes. "There are parallels in other industries, but in those cases, bloggers have more limited clout."
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