Burger King Retail Snack Offerings To Expand In 2010
Broad Street mentioned the as-yet-unspecified new licensed snack varieties in a release announcing that existing Burger King-branded salty snacks, manufactured by The Inventure Group, have been expanded to 17 new countries.
The snacks, which Broad Street describes as a "runaway success" in the U.S., have already been expanded to include onion rings, Hot & Spicy onion rings and French Toast varieties, in addition to the original Ketchup & Fries flavor. All varieties mirror the taste of best-selling BK menu items.
BK snack chips are already sold in more than 30 countries. The new markets include China, Singapore, Malaysia, Turkey and Scandinavia.
"The snacks have a strong, loyal following with consumers in the U.S., and are continuing their steady sales growth throughout the global marketplace, often in places where the brand has not developed a strong presence," noted Broad Street president Carole Francesca. --Karlene Lukovitz