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Recent Marketing Daily Articles

• Affluent Consumers Continue Spending  June 19, 4:53 p.m.
  Attribute it to an improving economy, or simply fatigue in behaving a certain way, but the ...
• Voss Water In Socially Driven Summer Campaign  June 19, 3:27 p.m.
  Voss Water has launched a social-plus-retail summer campaign designed to engage consumers and strengthen relations with ...
• Chevy Back With MOFILM For Oscars  June 19, 3:22 p.m.
  Chevrolet has tied a five-year knot with the Oscars, with attention on independent filmmakers. Chevrolet’s theme ...
• Nissan Opens Door To Versa Launch   June 19, 2:18 p.m.
  Nissan’s new Versa Note is a "A Door to More" in the automaker’s campaign for the  ...
• Saks Fifth Avenue Rolling Out New Campaign  June 19, 11:12 a.m.
  Saks Fifth Avenue is debuting a new marketing campaign, which it hopes will sell shoppers on ...
• JetBlue, Marriott Top Their Industries  June 19, 12:23 a.m.
  Just as the summer travel season heats up, the American Customer Satisfaction Index (ACSI) has released ...
• Evian Launches Wimbledon 'Wiggle' Social Effort  June 18, 5:20 p.m.
  <Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ...
• GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift  June 18, 3:56 p.m.
  Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ...
• Industry Is Expanding In Advertising, Social  June 18, 12:29 p.m.
  Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ...
• Chevrolet's Fleck Talks Northeast Strategy   June 18, 9:23 a.m.
  Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ...