• Adweek, Tuesday, October 20, 2009 11:11 PM

Chrysler is putting its media assignment into review. The automaker spent $840 million in domestic measured media last year, per Nielsen. Spending totaled $270 million this year through August.

Sources say the client has preliminarily reached out to the incumbent agency PHD as well as Carat and Universal McCann. Carat has previous experience in the category, having handled the Hyundai/Kia account. It isn't clear if UM's BMW win earlier this year would create a conflict and prevent the agency from going after Chrysler.

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