Best Western International hotel chain named Gotham, a unit of IPG, agency of record for its North America business. The chain has over 4,000 properties worldwide, with 2,200 located in the North
American region. Gotham will manage integrated creative and strategic duties, including major 2010-2011 initiatives and campaigns. Best Western's media business will continue to be handled by
Initiative Media. Best Western spends approximately between $45 million and $50 million in media annually.
