Cox Cross Media is creating the Local Solutions Group to help advertisers with direct sales across the 350 TV stations and 950 Web sites within parent company Cox Reps. Mary Barnas, formerly
director of local broadcast for Carat, will take charge of the new unit starting Nov. 2. She will report to Steve Shaw, senior VP of Cox Cross Media.
Since the launch of Cox Cross
Media in 2007, the number of Web sites repped by the group has grown to reach 60 million uniques and 2.5 billion page views a month. The TV stations repped by the group represent 40% of all
national spot advertising.
"Our new approach [is designed to] reduce the multiple layers associated with buying spot television. Advertisers can move their products and services efficiently through one point of contact on a targeted, local level," says Jim Monahan, president of Cox Reps.
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