SEO can reach potential customers in tough economic times. While some marketers ask themselves "can I afford it," Stoney deGeyter writes that when it comes down to basics, the question really becomes "Can you afford not to SEO?" He realizes budgets are an issue, but provides some tips that can help justify the cost.
DeGeyter believes following his recommendations can make SEO more affordable. And of course, "there is nothing wrong with doing it yourself, just be sure you know what you're getting into," he writes.