• December 14, 2000

Spark Online, an Internet software application and supply-chain automation vendor, and PaceWorks, a Marketing Services Provider for small businesses, today announced a partnership offering an end-to-end, do-it-yourself online advertising solution that can be integrated within any small business portal.

The service combines Spark's MediaMpact online media planning and buying capabilities and PaceWorks' BannerStar instant animated ad creation system.

Together, MediaMpact with the BannerStar system will enable small businesses to instantly create professional quality animated banners, place them on a selection of over 10,000 sites, including many local sites, then centrally monitor their ad campaigns at any time. The combined service will be available as a private-branded, application service provider for portals commonly used by small businesses.