Analyzing paid advertising in social media marketing, Steven offers insight on a couple of ways to start advertising, explaining what not to do. "Avoid spamming at all costs," he writes. "Nothing can destroy a brand's equity faster than a user being annoyed by your advertising presence."
When it comes to Facebook, there are several ways to place ads and gain attention from fans. Steven explains that the real power behind this new ad model is the ability to target the audience through contextual ads.