i-FRONTIER Wins Healthy Amount of Awards

  • December 8, 2000
i-FRONTIER won the bronze medal in the eHealthcareWorld Award's "Best Advertising Campaign" category for its work on behalf of Coppertone, a producer of sun care products. The campaign positioned Coppertone as a safe and fun way to protect consumers from sun damage, and also promoted the launch of Wacky Foam, the brand's new sun care product for kids. The campaign utilized animated banner ads, as well as a direct email featuring elements of audio and visual rich media. Several of i-FRONTIER's other clients also won awards, including XENICAL.com, Gastroenterology Therapy Online, an online resource for physicians, and Discovery Health.

-Chris Griffin

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