• Chicago Tribune, Thursday, October 29, 2009 10:44 AM

When the Smart Choices program said late last week that it would "postpone" operations, Kraft announced that it had no plans to stop slapping the label on products where it already appeared. But yesterday the company reversed itself, saying that it will discontinue use, Mike Hughlett reports.

"Our plan going forward is to use up our current inventory of packaging, then move to packaging without the Smart Choices logo," says spokeswoman Susan Davison. "Since the Smart Choices program has postponed active operations, it doesn't make sense for us to have a small number of products in the market with the Smart Choices program logo."

Without singling out Smart Choices, the U.S. Food and Drug Administration last week said that it intends to crack down on misleading food labels. But FDA Commissioner Margaret Hamburg noted that some products bearing the Smart Choices logo "are almost 50% sugar" -- a fact that had not earlier escaped the none-too-prying eyes of critics.

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