mobile convenience boosts retail 42%

by , Oct 29, 2009, 5:28 PM
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Making retail transactions easier with mobile technology leads to an increase in the frequency of customer purchases, according to Noah Glass of Gomobo, which allows users to avoid standing in line at restaurants by calling ahead to place their oders. Specifically, Glass says the Gomobo service resulted in a 42% increase in frequency of customer purchases.
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