Commentary

'Heroes' Star Delivers Mobile Golden Ticket

"The phone is all about simplifying your life," according to Greg Grunberg, founder of Yowza, who, by the way, also plays Matt Parkman on the TV show "Heroes." Yowza plans to run a golden ticket promotion where consumers think they are getting 15% off, but instead Yowza and the sponsor will take care of the bill, he says. The coupon application is location based and can return discounts to your phone in a specific mile radius.
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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.

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