Exchange-traded fund Ishares tapped McCann Erickson and MRM for advertising and relationship marketing work. The agencies will develop a fully integrated campaign to drive awareness, understanding
and use of iShares ETFs among financial advisors and institutional investors. McCann Erickson will create advertising elements including television, print, radio and interactive work, and MRM
Worldwide will create relationship marketing strategies and tactics by using email, direct mail, digital strategy and data analytics. The account was awarded following a review, managed by Pile and
Company. Mediaedge:cia handles the media account.
