In a panel about the art of being discovered, a group of panelists talked about what it takes to drive a video viral. For starters, (no kidding!) you need exciting content no one has seen. Several ways to promote a video, including SEO techniques and social media like Twitter and MySpace. Knowing what people search for and capitalizing on the keywords, along with carefully choosing the title tag, can help move the video viral. But at the end of the day if it's a video no one wants to watch you won't get results.
Years ago it was easier to get videos going. Similar to banner ads, every one wanted to click on the ad to see what it would do. And while being honest and transparent helps promote content, brands are taking another tactic by reaching out and doing deals with Webcelebrities, the guys who have received notoriety on YouTube. Viewership typically peaks early.