Emily Bryson York reports that the food industry is under increasing scrutiny from the Food and Drug Administration, which is developing
a standardized labeling system following the debacle surrounding the now discontinued Smart Choices program.
Don Ochwat, editor of Shopper Marketing Magazine, predicts that food
marketers will eventually use third-party organizations to certify their health claims, as many already do regarding environmental sustainability. Of course you then run into the problem of
determining which certifying organizations are reputable, Bryson York points out.
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