Amazon To Use Customer Info To Target Movie Ads

  • May 22, 2001
Amazon.com customers who ordered a book on military history may soon find an email promoting the movie "Pearl Harbor" in their inboxes, as part of a marketing deal Amazon has reached with Buena Vista Pictures.

The deal is the latest Amazon has signed with movie studios, whereby the company uses information about its 28 million customers' spending habits to help movie studios reach certain demographic groups.

Amazon also announced that it has added a new section to its website devoted to providing movie times and other information about new releases, and will begin offering a free service that sends movie times, tailored by zip code, to customers if they choose it.

Amazon said it also will send out other recommendations and information about movies in mailings similar to the ones it currently sends on books, movies and other products the company sells.

- Adam Bernard

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