Commentary

It's Like Vu Deja, All Over Again

Slide 1

Walked in late (see Virtues of Virtuosity post re. shuttle buses) to IDEO’s Tom Kelley’s “Design for the Future” presentation opening the Friday morning session of iDMAa 09, and it felt like déjà vu all over again. And it’s not because it reminded me about all the times I arrived late to a campus classroom in my college-going days.

It’s because that’s what Kelley was speaking about. Actually, he was speaking about pretty much the opposite of that. He calls it “vu deja,”which is, “when you  see the same thing you’ve always seen, but you see it with new eyes.”

It’s a concept Kelley was advocating of all the media designers gathered in the room. It’s a concept, he says, he’s learned from anthropologists, and he suggested you remain constantly in “anthropologist mode.”

I see.

http://www.ideo.com/images/uploads/people/Kelley_Tom_large.jpgIDEO's Kelley in anthropologist mode.

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