Ask Jeeves Buys eTour

  • May 23, 2001
Ask Jeeves on Tuesday announced its acquisition of key assets of eTour. The financial terms of the deal were not disclosed. The acquired assets include eTour's Web property and it's more than 4.5 million registered users, the site's delivery engine, proprietary direct marketing technology, registration system and more than 230 vertical websites. eTour also boasts a strong base of advertisers including Coca-Cola, Mercedes, Nestle and Purina.
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