• May 24, 2001

Arnold Worldwide of Boston has won the $100,000 MPA Kelly Awards Grand Prize for its Volkswagen of America "Hey, There's A..." campaign for the New Beetle. The winners were announced last night at a black-tie gala attended by more than 450 magazine and advertising industry leaders at the Regent Beverly Wilshire. The Kelly Awards, sponsored by Magazine Publishers of America (MPA), are given annually to the creative team that produces the best advertising campaign to appear in American consumer magazines.

In addition to the $100,000 Grand Prize, Arnold Worldwide also received the "Best at Meeting Campaign Objectives" and "Best Idea/Concept" awards. Two other awards were presented. Carmichael Lynch was awarded the "Best Headline and Copy" distinction for the second year running for its Harley-Davidson "Brand" campaign, and Goodby, Silverstein & Partners was awarded the prize for "Best Design and Graphics" for its Nike "Nike Women's Shoes" campaign.