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Xbox To Boost Social With Twitter, Facebook

Set to debut next week, the latest Xbox Live network will be integrated with Twitter and Facebook in a new interface that has been tailored for the console. The new features are destined to turn "Xbox and Live into this rich media portal that continuously surfaces the most engaging things to do in the living room," Live's General Manager Marc Whitten tells Fast Company. "We look at things like Facebook and Twitter as amazing social experiences, but also entertainment."

To date, over 300 million friend connections have happened on Live, according to the company, but allowing users to convert Facebook friends to Xbox Live contacts is expected to increase that number significantly. Xbox Live boasts over 20 million active members, with 114% growth in the number of new members joining in 2009.

Read the whole story at Fast Company »

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