• bg Theory , Monday, November 16, 2009 1:57 PM

Brad Geddes summarizes a series of updates to AdWords that Google has made during the past month. The series of small changes add up to "quite a bit of innovation," he writes. These updates include AdWords Editor, Product Listing Ads, Ad Planner, News Alerts, Sitelinks, along with tools for mobile users, and conversion tracking.

In an episode of Mobile Attitude, Sasha Akin at Redfin, an online company that helps people buy real estate, explains how the company relies on a mobile application for AdWords. The company wanted to know how many people were using their iPhone application, as well as how often they used it to make a decision on buying a piece of property.

Read the whole story at bg Theory »