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Search Gurus Share Insights

Rand Fishkin shares insights from search gurus--Matt Cutts, Vanessa Fox, Derrick Wheeler--who spoke on a panel at last week's Pubcon conference in Las Vegas. The topics included keyword repetition, walking away from banned domains, how to buy links, and ranking factors.

Cutts shared that spammers frequently block archive.org from crawling and storing pages, which tells search engines the site has lots of spam. He also provides tips on what to do if Google bans your site from being indexed. The advice might surprise you. And, at the end of the post, Fishkin throws in a few tips from his own presentation about buying links with maximum juice for minimum risk.

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