Hanlon, Fischer Take A Leap, Join Digital TV Agency Board
The move reunites Fischer, who most recently had been head of marketplace strategy for Turner Broadcasting, with Chris Pizzurro, a founding partner of Leap who collaborated with Fischer on the market-moving "Media at the Millennium" studies at Turner that helped sway Madison Avenue's view of the role of cable TV in its national TV media mix.
Fischer left Turner earlier this year as part of a reorganization of the company.
Hanlon, meanwhile, brings more than 20 years of experience in both traditional and interactive media to the Leap board, and most recently was executive vice president-managing director of Publicis' VivaKi Ventures unit, where he led strategic investments and developed numerous relationships with an array of promising emerging media companies. He is now managing director of Chicago-based Riverview Lane Associates, a strategic investment and advisory firm focused exclusively on fostering "new media" and marketing innovation through paradigm-changing platforms and technologies.
Leap was recently launched by a team of interactive and advanced TV experts to provide media planning, creative, research, and new business services for agencies looking to break into advanced digital TV advertising services, including interactive TV commercials, video-on-demand campaigns and interactive program guides.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "Hanlon, Fischer Take A Leap, Join Digital TV Agency Board"
Leave a Comment