MasterCard Worldwide just launched the MasterCard Priceless Gift Finder, an online tool to drive e-commerce. The Gift Finder displays appropriate gift selections, along with ratings and reviews from
Amazon.com. Purchases can be made at Amazon.com directly through the Gift Finder. It's all part of the company's multi-tiered integrated marketing campaign, which includes a new Priceless® TV
ad, as well as online media banners. The television spot and Web site video feature NFL quarterback Peyton Manning and actress Alyson Hannigan in a series of vignettes. The Gift Finder site was built
by HUGE in partnership with MRM Worldwide. Media is handled by GSD&M Idea City.
