'USA Today' Tests Free E-editions at Colleges
USA Today is launching an initiative to test how college students respond to electronic versions of printed newspapers. Penn State, Indiana and Missouri are the first schools to participate.
,br> The new "e-Edition" is free for students, faculty and staff. Users must remember to go to the e-Edition site each day, or sign up for a daily e-mail that would link to stories. USA Today says the edition looks identical to the newspaper's print product but with additional interactive and exclusive content. For instance, the Penn State version includes a university-themed story written by the school.
While newspapers typically make their Web sites available for free, many have been selling access to digital replicas of print editions. Students could be a key target group given their comfort with the Internet.