News Brief
New Version Of Dawn Doubles As Hand Softener
Nov 18, 2009, 3:20 PM
P&G is combining opposites -- moisturizing cream with dish soap -- in a new SKU of Dawn dish liquid brand.
The company asserts that the new product, Dawn Hand Renewal with Olay Beauty, is for women who believe their hands reveal their age, and that moisturizing components in cleaning liquids is one way to make their hands look younger.
The new product is now at retail for $2.99 at mass merchandise, grocery and drugstores nationwide.--Karl Greenberg
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