McDonald suggested "consulting with family and others
about purpose, writing it down and reviewing it often." He said that his purpose in joining P&G is "is to try and help people." He also advocated for diversity in the workplace. "Diverse groups of
people are more innovative and agile than homogeneous groups," he said.
By the way, Holthaus reports that "at last count," P&G is using more than 4,000 acronyms, which it collects in an online directory. Noble sentiments and good intentions aside, I've got one more its executives might want to consider: STOP, which stands for stop.
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