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VUCA: A New Acronym From Procter & Gamble's CEO

VUCA stands for Volatile, Uncertain, Complex and Ambiguous, reports David Holthaus, and that's the kind of world that P&G CEO Bob McDonald says we're operating in. The way to survive, he told 400 attendees at a Network of Executive Women event in Cincinnati Tuesday, is to stop meandering and "lead a life guided by purpose."

McDonald suggested "consulting with family and others about purpose, writing it down and reviewing it often." He said that his purpose in joining P&G is "is to try and help people." He also advocated for diversity in the workplace. "Diverse groups of people are more innovative and agile than homogeneous groups," he said.

By the way, Holthaus reports that "at last count," P&G is using more than 4,000 acronyms, which it collects in an online directory. Noble sentiments and good intentions aside, I've got one more its executives might want to consider: STOP, which stands for stop.

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