• Mediaweek, Sunday, November 22, 2009 10:16 PM

Bloomberg has reached out to several large global ad agencies to develop a its biggest marketing campaign ever. Bloomberg says it is seeking help with "corporate identity and design, advertising, media, digital, events and demand generation" for its portfolio of brands.

Bloomberg wants a New York-based shop with capabilities in Europe, Asia Pacific and Latin America. The search comes five months after Bloomberg hired Maureen McGuire, a marketing vet of Sears Holdings and IBM, as its first CMO.

BusinessWeek isn't mentioned in the Bloomberg RFI, but the agency search is taking place as Bloomberg closes its purchase of the weekly. The newly acquired magazine is expected to be part of the creative marketing initiative. Bloomberg spent a modest $1.3 million on media advertising in 2008, down from $2 million in 2007, per Nielsen.

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