• June 4, 2001

AvantGo, Inc., a provider of mobile infrastructure software and services, announced that its AvantGo mobile Internet service has enhanced mobile marketing and commerce capabilities, making mobile marketing even more effective on mobile devices, including Palm OS handhelds, Pocket PC devices and smartphones.

The new wireless marketing products include mobile research surveys, interest and geographic targeting, channel usage tracking and reporting, and new mobile banner ad formats.

Advertisers can buy general or targeted placements on the AvantGo service home page, sponsor the monthly AvantGo service newsletter, or purchase advertising placements on AvantGo mobile Internet service content channels from companies such as The Wall Street Journal, The New York Times, Reuters, Business Week Online, Forbes, Smart Money, The Economist, USA TODAY, Weather.com, CNET, CNN and more. Advertising campaigns can be run locally in individual U.S. zip codes, by specific country or across the entire AvantGo service user base.

Mobile device users can access any website by using the AvantGo mobile Internet service wirelessly or through synchronization with a desktop PC, accessing any of the over 1,500 websites optimized to be viewed on a mobile device screen.