Unicast, developer of the SUPERSTITIAL, the Internet's Commercial, announced new campaigns from leading brand advertisers. Advertisers who have utilized the SUPERSTITIAL format to achieve their online
marketing goals in recent months include AOL (AOL Moviefone), American Airlines, AT&T, Bertlesmann (BMG Music Services), BP Amoco (AM/PM convenience stores), Clairol, Coca-Cola Company (Coca Cola
Classic and Diet Coke), Courtyard by Marriot, Fleet Boston Financial, Ford Motor Corp. (2001 Mercury Mountaineer and Mazda), Gillette, HBO Films, Honda Motor Company (Accord, Acura, Civic), Intel
(Pentium 4), Johnson & Johnson (Imodium Advanced), KIA (Optima 1), Kmart (BlueLight.com), Kraft (Lunchables brand), NBC ("The Weakest Link"), McDonald's, Microsoft (Ultimate TV and MSNZone.com's
"Outsmart" game), Motorola, Nestle (Taster's Choice), Nextel, Nissan Motors (Infinity, Sentra and Xterra), Smith-Kline Beechum (Oxy), Southwestern Bell Communications, Sprint, Symantec (PC Anywhere),
The Wall Street Journal, Toyota Motor Corp. (Lexus), Twentieth Century Fox ("Moulin Rouge"), Verizon, Visa, UDV North America (Smirnoff Ice), Unilever (Nautica Fragrance) Universal Studios ("The Mummy
Returns"), US Army, Warner Bros. ("Driven" and "Swordfish") and WebEx.
