• Observer, Tuesday, November 24, 2009 1:21 PM

The New York Observer has more details on a long-rumored partnership between the magazine industry's biggest names, which would theoretically give them more leverage against digital platform gatekeepers like Apple and Amazon. Time Inc., Condé Nast and Hearst are all expected to join, bringing along more than 50 titles, including The New Yorker, Vanity Fair, Vogue, Time, People, Sports Illustrated, Esquire and O, The Oprah Magazine.

The new company will prepare magazines that can work across multiple digital platforms, whether the iPhone, the BlackBerry or other digital devices, all accessible to consumers via a iTunes-like platform. John Squires, an executive vice president at Time Inc., is planning to leave Time Inc. and become the interim executive of the new company.

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