How-To Video Site 5min Adds Meredith, Other Content Partners
How-to video network 5min has added a batch of new content partners further expanding its inventory. The Style Network, cable network G4, the Wiley's "For Dummies" series, and Meredith Corporation will contribute hundreds of videos to start to 5min's library of more than 100,000 instructional clips.
Here's what the deals entail more specifically:
- The Style Network will offer practical makeover tips and ideas for women from the network's popular series such as "Clean House," "How Do I Look" and "Whose Wedding Is It Anyway."
- Gaming and entertainment-focused network G4 will supply videos covering game reviews and previews, Web culture and live events, among other subjects.
- 5min will create a branded channel that showcases 120 "For Dummies" videos, as well as distributing programs throughout its network. The videos cover topics ranging from how to hook up a modem to carving a turkey to knitting a scarf.
- Meredith is providing 500 videos initially and up to 225 a month leading from its Better.tv property, spanning a variety of lifestyle topics, and Parents TV, a cable video-on-demand service offering parenting-related content.
The latest content partnerships come on the heels of alliances that rapidly growing 5min announced last month with HealthCentral and Scripps Networks, which operates lifestyle cable TV channels such as HGTV and Food Network. Other media companies and brands syndicating video through 5min include Hearst Corporation's UGO Entertainment, Elle, Car & Driver, and Britannica.
The company says it has about 21 million monthly unique visitors. The Web measurement firm Quantcast estimates its U.S. audience in October at 2.7 million, up from about 400,000 at the beginning of May. The New York-based company has raised nearly $13 million in venture capital to date, most recently landing a $7.5 million second-round of funding led by Globespan Capital Partners and including Spark Capital.