How-to video network 5min has added a batch of new content partners further expanding its inventory. The Style Network, cable network G4, the Wiley's "For Dummies" series, and Meredith Corporation will contribute hundreds of videos to start to 5min's library of more than 100,000 instructional clips.
Here's what the deals entail more specifically:
The latest content partnerships come on the heels of alliances that rapidly growing 5min announced last month with HealthCentral and Scripps Networks, which operates lifestyle cable TV channels such as HGTV and Food Network. Other media companies and brands syndicating video through 5min include Hearst Corporation's UGO Entertainment, Elle, Car & Driver, and Britannica.
The company says it has about 21 million monthly unique visitors. The Web measurement firm Quantcast estimates its U.S. audience in October at 2.7 million, up from about 400,000 at the beginning of May. The New York-based company has raised nearly $13 million in venture capital to date, most recently landing a $7.5 million second-round of funding led by Globespan Capital Partners and including Spark Capital.