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Finding SEO Data Points From Analytics

Rand Fishkin provides insight into SEO data points from Web analytics, such as the number of unique URLs on the Web site that receive at least one referring business from each search engine. Fishkin says this is a great way to monitor referral traffic from the engines.

It can also bring clarity to the abandonment rates and browse rates, track and identity link growth patterns, and test the viral nature of a campaign.

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