WebSideStory, Inc., a provider of outsourced e-business intelligence services, announced that
Basketball.com, one of
the largest independent basketball sites on the Internet, has selected WebSideStory's
HitBox Enterprise service to accurately analyze increased traffic
levels during the NBA Finals. Basketball.com will use the real-time visitor analysis service to maximize its return on investment in basketball's biggest showcase, including identifying where visitors
come from, what editorial content they view, and which sections of the site drive the most visitors to shopping, free e-mail services, and classifieds. The NBA Finals begin today between the Los
Angeles Lakers and the Philadelphia 76ers.
Adam Bernard
