Univision is kicking off its own mini ad network, though it hopes to replicate the ad network model in the less-cluttered Spanish-language market. It has formed Univision Partner Group, a collection
of Spanish-language Web sites from the U.S., Latin American and Spain.
Univision will be able to sell advertising across these partner sites, such as the entertainment-oriented
Caracoltv.com. The pitch to advertisers is that vertical networks offer more targeted, well-lit content environments.
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