Marketing information provider, The NPD Group, Inc. signed ten new retailers to its extensive point-of-sale tracking panel in April and May. NPD's new retail panel members include Autozone; Boscov;
CSK Automotive; DaisyTek; Just for Feet; Meldisco, the licensed footwear division of Kmart; Pamida; Payless Shoe Source; Quill Corporation; and Sephora. Each new retailer will provide NPD with
detailed information on product movement throughout their stores. This information will in turn be used by NPD to enhance point-of-sale tracking reports for a range of industries. In return for their
participation in the NPD panel, retailers will receive complimentary reports based on aggregated data from all retail participants. These reports may be used to benchmark performance, compare pricing,
optimize assortment, and identify new selling opportunities.
- Adam Bernard
