The series of "Coors Light En Exclusiva" VIP events will promote the early 2010 launch of a new album, "Daddy Yankee Mundial." The first was held on Nov. 18 in Orlando; the others will take place in Houston, Dallas, New York, Philadelphia and Chicago.
The tour is being supported by retail, text messaging and radio promotions that provide opportunities for legal-age fans to receive VIP tickets to meet Daddy Yankee.
This is the second year that Coors Light has partnered with Daddy Yankee. The brand sponsored the U.S. debut of his "Talento de Barrio" CD in 2008 by hosting CD release events in New York, Orlando and Dallas.--Karlene Lukovitz
advertisement
advertisement
Where can I get more information on the Philly event?