Leaders have an identifiable persona that is a reflection of what they do and how they are perceived. So practice what you
preach, act on principle and insist on integrity. Be like Oprah, in other words.
One last thing: If you make a mistake, act quickly and make amends. If you've created a legacy of goodwill, you can restore trust. That may come as good news for Tiger Woods, who yesterday apologized for his "transgressions," and found sponsors renewing their support, as the New York Times reports.
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Read the whole story at Bloomberg/Harvard Business, New York Times »