Comcast executives said they will not try to turn their Versus cable channel into a rival to ESPN after their joint venture with NBC Universal clears, notes
Multichannel News. NBC Sports will
add to what Versus and Golf and Comcast Sports Nets are doing. Comcast COO Steve Burke says interactive is a big area in the merger; Comcast's own interactive advertising initiatives with the Canoe
consortium could be spread across NBCU properties.