"This is a unique opportunity for us to leverage our
global scale, bringing the 2010 FIFA World Cup South Africa experience to Walmart stores for our local customers," said John Aden, svp of Wal-Mart International. All of the World Cup branded
merchandise -- from hats and bags, to soccer balls and T-shirts -- will be customized for the country where it will be sold.
It's the first time in FIFA's 105-year history that it has struck such as coordinated retail presence with one retailer, according to Mark Matheny, CEO and Co-Chairman of Global Brands Group.
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