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Paid Search Champions Organic Listings

  • ClickZ, Sunday, December 6, 2009 8:24 PM
Instant feedback from paid search can let marketers make more informed organic search choices, as well as create internal and external link strategies. But Kevin Lee believes paid search can help hone messages on organic landing pages and improve the conversion rate, too.

Lee serves up insights into whether marketers should buy paid placement listings when the ad places high in an organic ranking, and suggests ways to use a paid campaign to test organic campaigns.

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