Small Percentage of Email Comes from Social Networks

by , Dec 7, 2009, 1:07 PM
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David Barlin, senior product manager at Microsoft, is releasing data from a company study about email user habits.

He should have some insight, since he oversees Hotmail and Messenger.

Some findings:

The top five topics people tend to talk about in email:

1) social and entertainment arrangements 2) travel 3) career 4) education 5) electronics

Is email dying because of social networks?

Microsoft’s belief: “That’s not the case, certainly email is evolving.”

More data:

For received emails (note: not actually what people read):

-37% is from person to person communications -6% to 15% is from social networks, “a relatively small part of the in-box experience” - 41% is uncategorized -15% other (within that, 21% is for shopping, 6% for financial and 5% travel)

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