- Bloomberg, Wednesday, December 9, 2009 10:13 AM
Tiger Woods' standing with the public is plummeting after endless reports of extramarital affairs, according to a consumer research company. The 33-year-old golfer's ranking on a list of celebrity
endorsers plunged to 24th from 6th, based on the Davie Brown Index, which marketers and advertising agencies use to gauge the ability of personalities to influence consumer behavior.
The No. 1 ranked golfer's $110 million in annual income from endorsements and tournaments hinges on his standing with consumers. He ranks as Woods the world's fourth-highest paid celebrity by Forbes.
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