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Capital One Adds To Agency Relationships

  • Adweek, Thursday, December 10, 2009 12:17 AM
Capital One Bank has enlarged its relationship with MDC Partners' Kirshenbaum Bond Senecal + Partners, awarding the agency advertising chores. KBS+P, through its specialized marketing unit, has handled direct for Capital One Credit Cards and digital duties.

Last year, Capital One Bank spent $27 million in measured media, per Nielsen. Through September, it spent $28 million. KBS+P will handle print, out-of-home, radio, digital and nontraditional marketing.

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