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Bonnier To Expand Into Book Publishing

  • Folio:, Thursday, December 10, 2009 12:25 AM
The Swedish-owned Bonnier Corp. has acquired Weldon Owen Publishing and will create a book division to manage it. Financial terms of the deal were not disclosed. Weldon Owen has annual revenues of approximately $20 million.

Bonnier said adding Weldon Owen will allow the company to expand its existing magazine brands and content into book publishing projects. The company said it is considering bookazines, collectible yearbooks and other book products for sale on newsstands and online. Weldon Owen Publishing develops and publishes illustrated reference, lifestyle and education books and has worked with several specialty retailer clients, including Williams-Sonoma and Pottery Barn.

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