VML was named digital agency of record for The Hershey Company, charged with developing global digital strategy, digital marketing campaigns, providing digital creative and implementing online
programs. VML will work with Hershey's agencies including Arnold Worldwide and OMD. Digital work will be developed for The Hershey Company's corporate online presence, as well as individual Hershey
brands, such as Hershey's, Hershey's Kisses, Reese's, Twizzlers, York and others.
