Americans spent 16% of their information hours browsing the Internet, which is second only to television's 41%, according to the UCSD study. With the
increase in use of email, instant messaging and social networking sites, the Internet now dominates two-way communications, accounting for more than 79%of those bytes every day.
Despite the rapid growth of new media, such as YouTube videos, games on smartphones or text messages, their consumption is still outpaced by traditional media.
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