B2BWorks Signs GE Services Network
Mar 28, 2001, 12:00 AM
In a move to bring new, premium online marketing opportunities to the B2B marketplace, B2BWorks, the online marketing and media services company, has formed an advertising alliance with GE Services Network, an operating unit of industrial giant General Electric Company. The agreement brings the first of the GE websites, GE Polymerland, GE Silicones and GE Plastics into B2BWorks' Network, thereby enabling B2BWorks to offer premium advertising inventory on these sites. As part of the deal, B2BWorks has granted equity to GE Services Network.