April 7 - 10, 2024
The company, which had already designated Dec. 11 as "Believe" day, says it estimates there are some 525,000 Virginias (and presumably, some Ginnys and Gingers, too) roaming the U.S., and it accepts Virginia as a first, middle or last name.
Macy's also dispatched special "newsboy street teams" in 15 cities, who are rewarding do-gooders and random acts of kindness with $25 gift certificates.--Sarah Mahoney